This is a logo design for a small family owned business. They grow their own organic vegetables and sell them every Saturday morning on the dock at their family cottage during the summer.

For the logo’s branding the client wanted to capture a rustic, organic feel to reflect their products. I captured this by creating an icon that is very organic in shape and paired it with a font that has a vintage typewriter feel.

As part of their branding I created a series of watercolour vegetable illustrations to be used on their business cards and any merchandise they might have.